Don't Forget To Do The Market Research

When I was in college I enrolled in plenty of marketing classes. I found the advertising, marketing and public relations industry fascinating.

I learned about how important it was for research and testing to preceed the launch of a new product.

Actually I learned a lot about marketing. Some of these tried-and-true practices became forever etched in my brain, while others seemed to slide off like pancake on teflon.

The professor of one class had a sign over the board: "Don't forget to do your market research!"