Last year when I was talking with Florida's Wildwood Golf Course and the adjoining Inn at Wildwood about doing some advertising with the Tallahassee Discoveries Magazine, the general manager at the time said, "You know, Kathi I'm really more interested in what you can do for me online. The magazine you work with is beautiful. I would love to advertise with you. But our research indicates that we will get better bang for our buck through Internet advertising."
Like so many others, he essentially said "sharpen your pencil and bring me a viral marketing campaign."
As I drove away I considered putting up a golfing blog featuring southeastern golf communities and entertained swinging visions of golf clubs.
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